The 90%
your balance sheet
can't see.
Brand, talent, leadership, know-how, relationships — most of what a company is worth never appears in its accounts. QQ Assessments measures the intangible, and shows you exactly where your organisation is strong, where it's exposed, and where it pulls together.
What is the other 90%?
A balance sheet tells you what a company owns. It says almost nothing about what makes it worth owning.
Buildings, cash and equipment — the tangible assets — now account for as little as a tenth of a modern company's market value. The rest lives in things no ledger records: the strength of its brand, the depth of its leadership, the loyalty of its people, the quality of its relationships, the knowledge it has quietly accumulated.
This is the intangible economy. It drives valuation, resilience and the price an acquirer will pay — yet for most organisations it remains invisible, unmanaged, and impossible to discuss with precision.
QQ Assessments makes it visible. We turn the qualities that traditionally resist measurement into a clear, comparable picture — so you can manage the 90% as deliberately as the 10%.
Strength, exposure, and the quiet question of alignment.
Hidden strengths
Surface the assets quietly compounding your value — the leadership, brand equity and institutional knowledge your competitors can't replicate. Know your real moat, and invest behind it.
Blind spots & exposure
Expose the weaknesses eroding value before they reach the numbers — key-person dependence, fragile succession, thinning culture. The risks that don't appear in any audit, made plain.
Harmony & alignment
See where your organisation pulls together — and where it pulls apart. We measure not just the average view, but the spread of it: consensus signals strength; divergence reveals exactly where leadership and teams see the business differently.
A map, function by function
From leadership and management to marketing, HR, product and beyond — every dimension scored on the same scale, on one map. Compare functions, track them over time, and benchmark where it counts.
From quiet intuition to a measured picture.
The right people answer
Leaders and teams complete a structured, research-grounded assessment across every business function. It takes minutes, and resumes wherever they leave off.
We weigh what matters
Responses are weighted and scored using a methodology built on valuation research — turning judgement into a consistent, comparable signal, not a popularity contest.
You see the whole picture
Strengths, exposures and points of alignment, laid out clearly for leadership. A shared language for the value that used to defy description.
Trusted by leading organisations
Discover what your
balance sheet can't.
Put a measure on the 90% — and turn the mystery of intangible value into something you can see, discuss, and act on.